Greens Co.: the quiet hotel chain riding Japan’s inbound boom

Operating profit is up a third. Reported net income is down. Here's the optical illusion — and the business underneath it.

Greens Co. (TSE & Nagoya: 6547) is the kind of company that never makes headlines. A family-run hotel operator from Yokkaichi — central Japan’s unglamorous industrial coast, not Tokyo or Osaka — running mid-market hotels near train stations. And yet, nine months into its current fiscal year, it has quietly put together one of the strongest stretches in …