Numbers not Narrative

Numbers not Narrative

Aurora World (039830): 50 Million Palm Pals Plush Toys Sold. 76% of Revenue From the US. At 4.3x Earnings

A Korean toy maker that sells over 90% abroad, grows 20% a year at a 14% margin and owns property worth twice its market cap.

Jakub | Numbers not Narrative's avatar
Jakub | Numbers not Narrative
Nov 08, 2026

Aurora World (오로라월드, KOSDAQ: 039830) is a Korean company but doesn’t sell many products in Korea. Three quarters of its revenue is generated in the USA, and over 90% abroad. Yet the shares trade at just 4.6x trailing earnings and 4.3x what I believe they’ll earn this year.

Most of the growth comes from their product line Palm Pals. Small plush animals th…

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